Wednesday, 18 April 2012

‘Recycle clothing? Isn’t that what tramps do?’

Ah, Stuart Baggs. How insightful.

You might remember ‘The Brand’ from Season 6 of The Apprentice. And if not...



Baggs’ shrewd observation was of Junky Styling's upcycled garments.

The sustainable fashion company appeared on episode 5 of the series which saw the two teams battling it out for a job opportunity with Sir Alan Sugar; selling clothes in the Manchester Trafford Centre.

‘Recycle clothing? Isn’t that what tramps do?’

Who is Stuart Baggs anyway? His views might seem pretty irrelevant, yes; but sadly, these are the views of a large majority.

In Recycle and Reuse as Design Potential, Scott (2008) sees that the resounding response to post-consumer goods is, ‘second-hand equals soiled’.

That said, the current state of the economy has pushed people to become more open to second-hand shopping. Cassidy (2010) reports that the first year of the recession saw a 6.7 per cent increase in charity shop sales and eBay (2011)- the world’s largest recycler of used goods (Brewer-Hay, 2010)- report a 38 per cent growth in business start-ups during the first year of the recession.

Now back to upcycling and back to the Apprentice. This year’s hopefuls and their attempts at upcycling in episode 4, ‘Junk Shop’...


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