the old fashioned fashion

The trend of vintage fashion has been on the rise, and it has been well documented through blogs and in the media. (Click here to see a top ten round up of vintage blogs!) Where clothes might once have been seen only as ‘old’, and worth no more than 99p, they can be reborn as ‘vintage’ and are worth considerably more. This term ‘vintage’ then, attached to a garment or a piece of furniture, increases the value of the item and customers are buying. Oxfam saw sales quadruple after introducing a vintage section online. (Kasprzak, 2012)

Whether the trend has grown from the recession where consumers seek to ‘evoke the reassuring certainties of the past amid shifting economic times’ (Richards, 2009), or whether they are only responding to celebrity style; David Wolfe, creative director at the Doneger Group is convinced that vintage is here to stay.

Mary-Kate Olsen in vintage Givenchy couture (streetglamourtoday.com)

Ashley Olsen in vintage Dior (streetglamourtoday.com)

 

Wolfe desribes that, 'Fashion since World War II moved so quickly that we simply did everything possible with it... There is nothing new to do unless we produce new textiles or find some new way to construct clothing. Since that's in the realm of science fiction, all we can do is keep digging into the past and finding things that are relevant for right now.' (Karimzadeh, 2005)

I would tend to disagree...