Wednesday 25 April 2012

within the realm of science fiction



It has been explained that the industry relies the recycling of vintage styles because there is no where to go from here. We recycle trends from season to season because there is nothing new to be done with clothing; 'fashion is dead' (Sinha and Mittra, 2011). 

Well, if that is the case, I would like to take this opportunity to introduce BioCouture.

'With so many environmental concerns related to the production, consumption and disposal of fashion textiles BioCouture is pioneering a new eco-friendly and sustainable alternative.' (biocouture.co.uk) 

BioCouture, still at a research and experimentation stage, is an idea that very well has the potential to revolutionise the fashion industry and become the future of fashion.

We have looked at upcycling and we have considered zero-waste; but growing our clothing? 


BioCouture Biker Jacket with metal oxidisation embellishment



BioCouture Bomber Jacket with beetroot pulp embellishment


BioCouture Denim Jacket with indigo dye

 
These grown and biodegradable garments, created by BioCouture founder and research fellow at Central Saint Martins, Suzanne Lee, give a whole new meaning to the term disposable fashion. The following clip is able to explain the process involved in the creation of these grown garments.


 


It is remains unclear if we will to be growing fabrics and breeding our own wardrobes, and only time will tell if BioCouture truly is the future of fashion. However, the idea alone, proves that we haven't seen the end of fashion quite yet.

4 comments:

  1. This was an interesting read. Bio Couture seems to be the next generation of inspiring trends of the future. I wonder when it becomes the trend , which designer brand would be the first to launch it? If Alexander Mcqueen was alive Im sure he would have had another revolutionary fashion show with bio-couture to shock the world.

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    1. I think you are right Elizabeth, Alexander McQueen would have definitely adopted the growing surfaces in his own designs. I would like to think that BioCouture will be part of our fashion future, and that we will all a grown and biodegradable biker jacket one day!

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  2. I've found your blog very informative and interesting especially since I am doing my dissertation on sustainable fashion. I am sure you have already researched many articles and books in this area but one I found very useful was shaping sustainable fashion: changing the way we make and use clothes by Gwilt and Rissanen. If you haven't read it yet, I would recommend it.

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    1. Thank you Kellie. Rissanen was a huge inspiration for me during my Honours year of fashion design and I am eager to read this and catch up with his latest venture. If you haven't got yourself a copy of 'Sustainable Fashion: Why Now?', I would hugely recommend this. I treated like the Bible while studying for my undergrad and I would recommend it to anyone with an interest in sustainable fashion. Rissanen's 'Fashion Creation Without the Creation of Waste' is included in the book along with a wide selection of work from other sustainable fashion writers and designers. It is available form Amazon by following this link: http://www.amazon.co.uk/Sustainable-Fashion-Conversation-Exploring-Possibilities/dp/156367534X
      Rather pricey but worth every penny!

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